Stop Chasing Backlinks and Start Cleaning Up Your Spam

Stop Chasing Backlinks and Start Cleaning Up Your Spam

Stop Chasing Backlinks and Start Cleaning Up Your Spam The logistics of local search are failing because most business owners treat their Google Business Profile like a static billboard rather than a live proximity beacon. I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared … Read more

The Proximity Shift: Why Your Rank Varies by Two Blocks

The Proximity Shift: Why Your Rank Varies by Two Blocks

The ghost in the GPS coordinates Local search results change based on the physical location of the mobile device, user search history, and the density of competing signals within a specific radius. Google uses a distance-weighted signal to determine which business deserves the top spot at any given intersection. A business may dominate the Map … Read more